The Pulse of Internet Advertising
The Pulse of Internet Advertising
Why it’s becoming a larger slice
As companies invest more in Internet advertising, it’s no surprise that this year alone will be a bigger year in terms of Internet advertising spending. Here’s just a few points to consider:
- $16.7 billion will be spent in ‘06, and next year it will be over 20 billion!
- 5-8% of all spending online will be on internet ads
- Internet ad spending will surpass radio ads by 2009
- Paid search spending dominates the Internet ad pie with over 42% of all spending more…
EBay’s VP Search Marketing Reveals Bidding Strategies & Top Concerns
Why eBay buys the keyword ‘eBay’
“We actually buy the word ‘eBay,’ which is very, very unintuitive. We’ve done numerous, numerous tests on this, because every time I go and say, ‘We buy the keyword, eBay’, people come back and say, ‘You’re an idiot. Why are you buying the keyword eBay? Everybody knows eBay. You don’t need to buy the keyword eBay.’
“We have proven this through analytics … over and over again that it is actually incremental to buy the keyword eBay.
“The reason we believe it is such that there are different types of users … [who] use search in different ways. … There’s probably users who essentially, we say, ‘Put their faith in Google. In Google we trust, and I’m just going to click on the organic search results because I trust the Google algorithm.’ Then, there’s the group of users who say, ‘You know what? If somebody’s willing to pay for something, they’ve probably got something of quality to sell.” more…
The Value of Vertical Search for B2B Marketers
There is an evolving point of view that skillful use of specialized vertical search engines can be perhaps the most important strategy for companies in the industrial sector today. The reason is simple: B2B audiences have aggregated on the Web, and are increasingly discovering good vertical search engines that focus on the domains they care about.
Today it seems like every owner of a decent size database now calls itself a “specialized vertical search engine.” I suppose there is some clever (if not misleading) marketing 
logic in positioning oneself as such given the wholesale adoption of search as a business tool, and of good search results as a very cost-effective form of inquiries…. more
99 Tips to make your site brands
There is a great 99 tips to build your site a brand…..
1. Launch an influential blog to build up your profile.
2. Go niche and dominate. If you’re going to try to leverage a company blog into traffic, links, and reputation development for your primary site, your efforts will be far more successful if you become the authority in a smaller niche, rather than one among many in a broader topic.
3. Don’t waste time reinventing the wheel. Remember that blogging for branding is a tool to get new customers, so it’s only worthwhile if blogging doesn’t take so much time that you can’t concentrate on your central business. So save time by simplifying your blogging by using these 50 blogging resources.
4. Create stars out of your audience. Everyone loves flattery. So if your goal is to develop a reputation as an expert in a particular field, start by doing profiles of the other webmasters and sites in your niche. By giving some positive but fair press to others in your niche, you can quickly develop a reputation as a person in the know. For a couple of good examples, you can check out the BlogNetworkWatch, which covers the blog network industry, and Peter Csathy, CEO of SightSpeed software, and his Digital Media Update. It’s about the industry, not the company.
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Hi friends….
In this blog… our team post latest news of internet marketing…
Babul Paul
Head of B2b Internet Marketing Team
www.b2binternetmarketingagency.com